The Reach of Radio

Published On January 19, 2013 » 400 Views» By KCEP Webmaster » Underwriting
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The importance of radio in consumers’ lives and offers actionable guidance for how radio advertising fits into the media mix. First presented by Bill Rose at the 2012 Radio Show, this details how AM/FM radio delivers:

•Consistently big audiences, especially during the day when most shopping occurs

•“The last word” for advertisers reaching the most consumers right before they shop

•Enhanced reach when combined with other media

•An ad environment relevant to where consumers are going and what they are doing

•A highly engaged, attentive, and positively minded audience

•A variety of decision influencers

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About The Author

A community service of EOB, KCEP-FM provides more than 150,000 listeners each week an eclectic blend of hip hop and R&B, locally produced public affairs programming and cultural programs. The station broadcasts throughout the Las Vegas Valley on its frequency of 88.1 FM. As a member-supported, non-commercial station, KCEP is proud to be an National Public Radio (NPR) affiliate station.

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