The Reach of Radio

The importance of radio in consumers’ lives and offers actionable guidance for how radio advertising fits into the media mix. First presented by Bill Rose at the 2012 Radio Show, this details how AM/FM radio delivers:

•Consistently big audiences, especially during the day when most shopping occurs

•“The last word” for advertisers reaching the most consumers right before they shop

•Enhanced reach when combined with other media

•An ad environment relevant to where consumers are going and what they are doing

•A highly engaged, attentive, and positively minded audience

•A variety of decision influencers

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