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	<title>KCEP-FMon-air specials&quot; - KCEP-FM</title>
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	<description>Your Soul School Station</description>
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		<title>The Reach of Radio</title>
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		<pubDate>Sat, 19 Jan 2013 21:07:24 +0000</pubDate>
		<dc:creator>KCEP Webmaster</dc:creator>
				<category><![CDATA[Underwriting]]></category>
		<category><![CDATA[AM Station]]></category>
		<category><![CDATA[AM/FM]]></category>
		<category><![CDATA[consumer reach]]></category>
		<category><![CDATA[Ethnic diversity]]></category>
		<category><![CDATA[FM station]]></category>
		<category><![CDATA[Minority communities]]></category>
		<category><![CDATA[nevada]]></category>
		<category><![CDATA[on-air specials]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[Public Radio]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Underwriting]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Southern Nevada]]></category>

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		<description><![CDATA[The importance of radio in consumers’ lives and offers actionable guidance for how radio advertising fits into the media mix. First presented by Bill Rose at the 2012 Radio Show, this details how AM/FM radio delivers: •Consistently big audiences, especially during the day when most shopping occurs •“The last word” for advertisers reaching the most]]></description>
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