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Public radio continues to be a vibrant and relevant part of many Americans’ lives. The stations we evaluated for this study
broadcast unique programming to nearly 32 million weekly listeners. Public radio is also meeting the challenges of a crowded
media landscape by taking full advantage of technological innovations, including podcasting, Internet streaming, and HD
Radio® multicasting.

Public Radio Today 2012 is an in-depth look at the listening activity to the nine most popular public radio formats
representing the Fall 2011 Diary and October-November-December 2011 PPM survey periods: News/Talk/Information,
Classical Music, Urban Contemporary, News-Classical, Adult Album Alternative (AAA), Jazz, News-AAA, News-Music, News-Jazz, and Variety Music. The statistics include Average Quarter-Hour (AQH) Share of the total public radio audience, each format’s weekly reach in terms of total listeners (Cume), segmentation of audience composition by age group, Time Spent Listening (TSL) by demographic, education levels, income by household, gender composition, ratings by daypart, a state-by-state index and listening by at-home vs. out-of-home locations.

Public Radio Today 2012 also includes Scarborough consumer data to present a comprehensive consumer profile of public
radio listening across America. This in-depth profile is drawn with information on public radio listeners’ household
characteristics and consumption behaviors among several popular product categories.

We thank these public radio organizations for helping us shape this study and invite you to visit their websites to learn more
about their contributions to public radio:
American Public Media www.publicradio.org
National Public Radio www.npr.org
Public Radio International www.pri.org
Radio Research Consortium www.rrconline.org

publicradiotoday_2012

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